Tuesday September 12, 2017
6:30-8:15 a.m., Sunrise Yoga at Red Fleet State Park: Bring your own mat.Meet at the Marriott SpringHill Suites at 6:30 am. A bus will transport you to Red Fleet and returning you back to the Marriott by 8:15 a.m.
8:00-9:00 a.m., Scenic Byway Meeting- Ledgestone Hotel
9:00-10:00 a.m., UHLA Board Meeting
9:00-10:00 a.m., UADMO Meeting
10:00-11:00 a.m., UTIA Membership Meeting
11:00 a.m.- 12:00 p.m., UOT Board Meeting
12:00-5:00 p.m., Registration Open
1:00- 4:00 p.m., Exhibitor Move-In
1:00-5:00 p.m., Activities: Sign up when you register.
*(Full) Rafting Adventure on the Green River 50 people/$25.00
*Paddle Boarding, Kayaking, Canoeing at Red Fleet State Park/Free
*Explore Dinosaurland on 2-wheels:Mountain Biking/Free Bring your own bike
*Hike your way around a thousand years of history-McConkie Ranch Petroglyphs/Free
*Museum and Wild West History (Self-Guided Tour)/Free
*If you build it they will come-Enjoy and Economic Tour of Uintah County/Free
6:00 p.m., Opening Reception & Dinner Under the Stars
Join us for a night under the stars in Dinosaur National Monument at Split Mountain. Attendees will enjoy a Dutch oven dinner, entertainment, drinks, and an opportunity to walk along the Green River, view the world famous Wall of Bones, and star gaze into some of the darkest skies in America.
Transportation will be provided by Wilkins Bus lines and will leave from the Marriott Hotels and Uintah Conference Center at 5:30 pm. You are welcome to drive your own vehicle, but parking is limited and we would encourage you to take the bus or carpool.
Bring a jacket as September evenings can get cool.
-Sponsored by Uintah County and TripAdvisor
Wednesday September 13, 2017
7:30 a.m.-5:30 p.m.,
-Visit UOT and UTIA Booths for opportunities to meet with experts who will answer your burning tourism-related questions.
-Silent Auction open
7:30-8:30 a.m., Full Breakfast: Sponsored by St. George Area Tourism Office
8:00-8:30 a.m., Utah Office of Tourism: A Look Ahead, Vicki Varela: Utah Office of Tourism, Managing Director
8:30-9:45 a.m., Opening General Session: Doug Lansky, International Tourism Entrepreneur
-Sponsored by Kane County
Break #1 -Sponsored by Grand County
10:15-11:30 a.m., Breakout Sessions:
Des Barker, UTIA Legislative Strategist: One-on-one 10-minute appointments. Sign-up at the UTIA booth.
1. Digital Marketing & PR Track:
Doug Lansky, International Tourism Entrepreneur: Getting the Media’s Attention
Whether you're trying to get the media to cover your property or simply create appealing text for your website, you'll want some writing tricks that will strengthen your offer. In this useful workshop, Travel writer and editor Doug Lansky will provide some handy pitch and writing skills to help you get the attention of travel writers and editors as well as create a hook for future guests. This workshop is hands-on, useful and will help you better market your business.
2. Hotel/Hospitality Track:
Dave Hamilton, SVP Sales, Signature Worldwide: Inside the OTAs: What’s the difference between the OTAs and why does it matter?
In this session we will review the three primary OTA models – retail, merchant and opaque and the typical costs associated with each channel. We’ll also review the new meta-search options and what it means for your bottom line.
3. Destination Development Track:
Monir Parikh, CEO Bandwango: Developing Deeper Relationships with Locals and Visitors alike.
DMO’s and CVBs have unique qualities when it comes to SEO-domain authority and highly relevant content. In that regard, both locals and visitors are searching for things to do in their cities and the DMO consistently ranks high in search results. Bandwango has partnered with over 20 DMOs to create mobile experiences designed to serve visitors and locals alike. Clients utilize the platform to create attractions passes, membership programs, discount clubs, and even experiences specifically designed to generate hotel stays. These programs are designed to not only target visitors, but just as importantly create value for locals and create “resident ambassadors”. We will present three case studies from Visit Salt Lake, Go Cedar Rapids, and Visit Ogden to showcase how these innovative DMOs are utilizing mobile technology to provide value to all customers, not just visitors.
4. Appointment Schedule: Session A (County DMO’s & UOT Contractors only)
11:45 a.m.- 1:00 p.m., Luncheon Sponsored by Love and Struck
Keynote Speaker: Carroll Rheem, Vice President, Research & Analytics for Brand USA
Presentation will include: impacts of the new administration on domestic and international tourism to the Western United States, the role of government spending and government contractors on hotel revenue, factors that will influence revenue per available room (RevPar) growth, corporate and leisure groups impact on tourism and tourism economic indicators for 2018 and beyond
1:00-1:45 p.m., General Session: Keynote Speaker Dr. Natalie Gochnour: Economic Trends and projections within Utah
2:00-3:15 p.m., Breakout Sessions:
5. Digital Marketing & PR Track:
Jay Kinghorn, Utah Office of Tourism: Director of Communication & Digital Strateg, Foundations for Success with Google Analytics
In this session, you’ll receive a simplified introduction to measuring the effectiveness of your digital marketing effectiveness and learn the handful of key performance indicators (KPIs) that matter most to your digital marketing programs. In doing so, you’ll gain a hands-on introduction to Google Analytics, the most popular (and free!) web analytics package that will help you understand where your visitors are coming from, what content is performing well and which digital marketing initiatives are providing the best bang for your buck.
6. Hotel/Hospitality Track:
Dave Hamilton, SVP Sales Signature Worldwide, Phone – The Forgotten Channel
During web searches, 40-60% of customers will pick up the phone and call the property direct. Are your agents prepared to convert those callers? In this session we will cover how to help your hotel connect with callers in the first 30 seconds, discover what is important to the callers, deliver value so they can recognize the value of your property and ultimately close the sale.
7. Destination Development Track:
Doug Lansky, International Tourism Entrepreneur, Creative Problem Solving
When it comes to tough tourism issues, there's no need to reinvent the wheel. Hotels, restaurants, attractions, tours... entire destinations are typically experiencing many of the very same problems. So, in addition to Doug's expertise, he'll help tap your best resource: your fellow stakeholders. Everyone will get a chance to share issues and offer solutions. From dealing with guest complaints before they end up on TripAdvisor to new and creative customer service communication tricks, Doug will help steer the conversation to cover a wide range of issues and offer some useful takeaways.
8. Appointment Schedule: Session B (County DMO’s & UOT Contractors only)
3:15-3:45 p.m., Break #2- Sponsored by Garfield County
4:00-5:15 p.m., Breakout Sessions:
Des Barker, UTIA Legislative Strategist: Round table legislative discussion (max.10 people) sign-up at the UTIA booth.
9. Digital Marketing & PR Track:
Matt Peters, CEO, Pandemic Lab: Facebook Marketing on a Modest Budget
10. Hotel/Hospitality Track:
Dave Hamilton, SVP Sales Signature Worldwide: Selling against the OTAs
Are your guest service agents prepared to sell against the OTAs when the caller has found a better rate online? In this session we will walk through a process your agents can use to successfully convert OTA shoppers to direct bookers. Booking direct can save your hotel money, but today many hotels are sending callers back online to book. We’ll give you some tips and strategies to increase your direct bookings.
11. Destination Development Track:
Panel led by Virginia Pearce, Director of Utah Film Commission
Managing size & scope: Accommodating events & film in rural communities.
12. Appointment Schedule: Session C (County DMO’s & UOT Contractors only)
5:15-5:45 p.m., Brochure Exchange
6:00 p.m., Experience Vernal’s Food Scene: Dine-Around
8:00-9:30 p.m., Networking, Live Auction & Party at Marriott SpringHill Suites
-Sponsored by Uintah County & Miles Media
Thursday September 14, 2017
8:00-10:00 a.m., Registration Open
8:00-11:00 a.m., Silent Auction: Final Bids at 11 a.m.
8:00-9:00 a.m., Breakfast: Sponsored by Relic Media
-Tourism Works™ Awards
-International Market Update (UOT Contractors)
9:00-10:00 a.m., General Session: Keynote Speaker Lyn Christian-Soul Salt, Monster Loyalty
Every business and non-profit endeavor has a unique fan club: a group of believers who believe in what you stand for. If you’re smart, you spend less time trying to capture new customers and donors, and more time connecting with your advocates who have super-fan power. They, ultimately, are the force that will bring you the revenue, customer base or volunteers you need to remain viable. Customer Loyalty, or in Lady Gaga’s words, “Monster Loyalty”, is a key to marketing yourself in this decade.
10:00-10:30 a.m., Break #3 Sponsored by Booking.com
10:30-11:30 a.m., Breakout sessions:
13. Digital Marketing & PR Track:
Sarah Stashuk, Director of Digital Media & SEO, Aristotle: Getting Started with Google AdWords & Pay-Per Click Marketing
In this session, you will learn the important basics of Google AdWords from award-winning Digital Marketer and SEO expert Sarah Stashuk. In just 75 minutes, you will get insider tips from an AdWords-certified industry veteran who has mastered the art of conversion-focused advertising for Utah Office of Tourism, Kentucky Department of Travel, Silver Dollar City Attractions, Elvis Presley’s Graceland, and many others in the Tourism and Attraction industry. Sarah will show you step-by-step how to set up a successful campaign and evaluate the results.
14. Hotel/Hospitality Track:
Matthew MacLaren, SVP, American Hotel & Lodging Association:
During his session, Mr. MacLaren will discuss the state of the Industry from a National level, resources available and trends for the future.
15. Destination Development Track:
Business Incubator “Shark Tank”
Join a panel of economic development experts as we put your business ideas to the test.
16. Appointment Schedule: Session D (County DMO’s & UOT Contractors only)
11:30 a.m.- 12:15 p.m., General Session: Bosco Anthony, International Business Growth & Digital Strategist, Fueling Purpose & Momentum
Inspired by thought leaders, this talk is designed to navigate people to personally transform from becoming life spectators to designing change catalysts to society. Many people spend a lifetime trying to discover their personal desire and yet few actually live a life pursuing that purpose. The intention of this talk to fascinate and motivate an audience to act on their personal purpose in life and empower transformation.
12:30-2:00 p.m., Closing Luncheon
- Kaitlin Eskelson: Utah Tourism Industry Association, Exec. Director
- Keynote: Lt. Governor Spencer Cox
Utah Tourism Hall of Fame Induction Ceremony
2:00 p.m., Conference ends
Optional Post Tourism Conference Activities - at Flaming Gorge. Be sure to add Thursday night to your hotel stay! Sign up when you register.
*FREE evening of fun at Flaming Gorge: including a tasty dinner, local brews, live Band, scenic boat tours and some paddling (SUP’s and kayaks) in a wondrous location. Advance reservations are required.
Friday, September 15:
*Rafting on the Green. $15/pp.
*Gorge Highlight Tour. $10/pp