educate. advocate. activate. 


Utah is home to some of the world's greatest treasures- the Mighty 5® National Parks, 43 Utah State Parks, 14 world-class ski resorts and the urban vibrance of Salt Lake.

Utah tourism is big business.

$8.17 Billion Visitor Spending in Utah

$1.15 Billion Total Tourism-Related Tax Revenue

$4.3 Billion Total Wages from Tourism-Related Jobs

Employs 142,000 Utahns



Find out about our organization, mission and the results of our advocacy.

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Ready to take the next step? You can contribute to our Industry, or educate your community.

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