2018 Tourism Works™ Awards

for Outstanding Efforts in the Utah Tourism Industry

Deadline for Submission: Friday, September 21 @ Noon

STATEMENT OF ELIGIBILITY: The Tourism Works™ Awards for Outstanding Efforts in the Utah Tourism Industry are open to all individuals in the Utah tourism industry, Private Business, Government, and Non-Profit organizations offering Tourism- related products or service in Utah.

DEADLINE: Submission must be completed and received by email on Friday, September 21 at noon.

JUDGING PANEL & WINNER ANNOUNCEMENT: The Utah Tourism Conference Committee will review the entries. Entry review will be based on the information provided on the attached entry form only. An entry may be disqualified if it is determined that there is not adequate information provided on the entry form. ALL DECISIONS ARE FINAL. Winners will be announced on Thursday, October 11, 2018 during breakfast at the Utah Tourism Conference.

ENTRY GUIDELINES

•   Complete the entry form and submit by September 21, 2018 at noon.

•   Only one (1) entry will be considered for any one organization or individual per category

•   Entries not prepared according to the guidelines may be disqualified For questions or more information, please contact the UTIA office at 801-997-0647 or email events@utahtourism.org.


OFFICIAL ENTRY FORM:

Nominated by *
Nominated by
Date of Submission *
Date of Submission
http://
How does the individual go above and beyond what is expected in their role?
Provide an example of an "Elevated" experience this person has helped guests have.
Provides examples of ways the nominee exemplifies "Spirit of Service" in customer service, flexibility, creativity and imagination.
Please describe the innovative promotion or campaign in detail with examples.
Please give a list of measurable contributions to the Utah Tourism Industry for local, state and/or regional economy.
Please provide examples of creative elements used in the promotion or campaign in one or more of the forms of traditional media, social media, public relations, special promotions, events and/or direct marketing.
Please describe in detail the project or promotion used to increase tourism or tourism awareness in the community.
Please provides examples of how the project or promotion utilized businesses, organizations or partnerships within the community to increase tourism revenue for a positive economic impact.
Please provide examples of how the initiative utilized creative and innovative methods in increasing tourism in the community.

Supplemental Information: If you would like to submit additional/supplemental creative assets, please submit them to events@utahtourism.org.

•   AWARD CATEGORIES:

     Spirit of Service: The Spirit of Service Award is presented to the tourism

     employee or volunteer who best exemplifies the Utah tourism industry

     commitment of exceptional service by showing “Service Elevated".

     Outstanding Community Tourism Initiative: Acknowledges an activity, event,

     or project undertaken by a community or region to promote tourism in Utah.

    Outstanding Utah Tourism Advertising Award: Recognizes SUPERIOR

    advertising from an organization for either a single target promotion or a full

    campaign that exemplifies the organization’s creativity and excellence in

    promoting tourism in the state of Utah.

REVIEW CRITERIA:

    Spirit of Service

•   Individual goes above and beyond what is expected

•   Individual makes sure guests have an “elevated” experience

•   Customer service, flexibility, energy, creativity, and imagination

    Outstanding Community Tourism Initiative

•   Program well received by the community

•   Utilizes other businesses, organizations, and partnerships

•   Demonstrates creativity and innovation

•   Contributes to Tourism and Economic Development in the Community/

State/Region

    Outstanding Utah Advertising Award

•   Clear, effective, focused, and innovated promotion or campaign

•   Measurable contributions to Utah Tourism Industry in the local, state, and/or

             regional economy

•   Utilization of creative elements in the form of traditional media, social media,

            public relations, special promotions, events, and direct marketing.

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